Marketing Management (MKTG)

MKTG1100. Principles of Marketing. (3 Credits)

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

MKTG1130. Business Regs and Compliance. (3 Credits)

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.

MKTG1160. Professional Selling. (3 Credits)

This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

MKTG1161. Service Ind Bus Environment. (2 Credits)

MKTG1162. Customer Contact Skills. (4 Credits)

MKTG1163. Computer Skills for Cust Serv. (2 Credits)

MKTG1164. Bus Skills for the Customer. (2 Credits)

MKTG1165. Personal Effect in Cust Serv. (1 Credit)

MKTG1190. Promotion & Marketing Comm. (3 Credits)

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

MKTG1210. Services Marketing. (3 Credits)

MKTG1270. Visual Merchandising. (3 Credits)

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.

MKTG1280. Intro to Sports/Rec Mgmt. (3 Credits)

MKTG1370. Consumer Behavior. (3 Credits)

MKTG2000. International Marketing. (3 Credits)

MKTG2010. Small Business Management. (3 Credits)

This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.

MKTG2070. Buying and Merchandising. (3 Credits)

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.

MKTG2080. Reg and Comliance in Sports. (3 Credits)

MKTG2090. Marketing Research. (3 Credits)

MKTG2160. Advanced Selling. (3 Credits)

MKTG2180. Prin of Sports Mkting. (3 Credits)

MKTG2210. Entrepreneurship. (6 Credits)

This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

MKTG2270. Retail Operations Management. (3 Credits)

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.

MKTG2280. Sports Management. (3 Credits)

MKTG2290. Marketing OBI. (3 Credits)

This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.

MKTG2300. Marketing Management. (3 Credits)